In this episode I speak to Rachel Platin, who is an expert on the application of the “Cradle to Cradle” (C2C) concept. Rachel works as the Projects & Scientific Director at the EPEA where she helps companies and other organizations to apply the C2C methodology to their products & systems.
Cradle to Cradle is method for creating, consuming, and disposing of products that involves no harmful waste or damage to the environment. Products are developed in such a way that their creation has a positive impact on the environment (if any impact), and at the end of their lives the products become resources for creating new C2C products.
In this episode we discuss:
- Rachel’s background and how she ended up working with C2C
- A detailed explanation of what C2C is
- How the extent to which we can recycling can be improved and less expensive by changing the design of products (beginning with their end in mind)
- The industries in which it’s easiest to apply C2C
- How the EPEA helped a carpet manufacturer to create carpets that can contain no harmful chemicals, can be recycled almost indefinitely while reducing costs and improving air quality.
- How the “biosphere” cycle where waste eventually becomes food can be created in the “technosphere”
- How the EPEA helps companies to ensure that their entire supply chain is using environmentally friendly components
- How consumers can find C2C certified products
- How anyone can help with spreading C2C
- Resources to learn more
Resources mentioned in this podcast:
- Environmental Protection Encouragement Agency (EPEA)
- Cradle to Cradle Products Innovation Institute
- Talk by William McDonough on Cradle to Cradle Design
- Michael Braungaart